Plaid

IDV Product Page

Web Design Wireframing/Prototyping Mockups Content Strategy Visual Design Motion Design Project Management

After acquiring Cognito, an identity verification and compliance (KYC, AML) platform, and integrating its software, Plaid prepared to relaunch the product under its brand at Plaid's annual consumer event, Threads. To support the announcement and increase post-event lead generation, the product page's content for Identity Verification needed to serve as a critical digital touchpoint for potential customers. The update also needed to support Plaid's growth and maturity as a company.

Company Background

Plaid Inc. is a financial technology company that provides a platform, using APIs, to connect consumer bank accounts with financial apps, like Venmo and Chime.

Credits

Brand Web Management Lindsay G.

Brand Strategy James C.

Brand Motion Rodrigo de L.

Brand Lead Michelle T.

Product Marketing Jina N.

Engineering Jamie K., Bhumi P., Linda W.

Brand Web Management Lindsay G.

Brand Strategy James C.

Brand Motion Rodrigo de L.

Brand Lead Michelle T.

Product Marketing Jina N.

Engineering Jamie K., Bhumi P., Linda W.

Brand Web Management Lindsay G.

Brand Strategy James C.

Brand Motion Rodrigo de L.

Brand Lead Michelle T.

Product Marketing Jina N.

Engineering Jamie K., Bhumi P., Linda W.