Plaid
Global Navigation
UI/UX Design • Information Architecture • Web Development • Wireframing/Prototyping
Plaid's global navigation on plaid.com wasn't scaling well for new products or surfacing high-value content to it's target audiences, causing discoverability issues that emphasized the need for restructuring it's information architecture.
Company Background
Plaid Inc. is a financial technology company that provides a platform, using APIs, to connect consumer bank accounts with financial apps, like Venmo and Chime.
Credits
