Launch Toolkit
Castlight
Digital marketing
Marketing templates
Role
Lead designer
Team
User Growth Management: Beth T.
Castlight Health is a platform that helps organizations optimize employee healthcare by providing personalized navigation tools, integrating health data, and guiding users to the best care options, ultimately improving wellness and reducing costs.
With the company rebrand, new marketing launch materials were needed to ensure consistency, brand recognition, and messaging alignment.
Challenge
Utilize brand elements, such as shapes, color palette, and typography in an energetic and personable way.
Choose warm, relatable photography that feels natural and candid.
Rebuild brand awareness.
Process
The User Growth team and I collaborated on the brand story and voice to help guide our direction with the visual identity we wanted to convey.
I wanted to associate the new primary color of orange with energy, enthusiasm, warmth, and confidence in Castlight.
Flyer and postcard
Email template (see full design by scroll image within image)
Selection of pages from the main report
Outcome
With the templates, the User Growth and Marketing and Sales teams were able to consistently produce marketing materials that ensured quality control and efficiency.