Plaid
IDV Product Page
Web Design • Wireframing/Prototyping • Mockups • Content Strategy • Visual Design • Motion Design • Project Management
After acquiring Cognito, an identity verification and compliance (KYC, AML) platform, and integrating its software, Plaid prepared to relaunch the product under its brand at Plaid's annual consumer event, Threads. To support the announcement and increase post-event lead generation, the product page's content for Identity Verification needed to serve as a critical digital touchpoint for potential customers. The update also needed to support Plaid's growth and maturity as a company.
Company Background
Plaid Inc. is a financial technology company that provides a platform, using APIs, to connect consumer bank accounts with financial apps, like Venmo and Chime.
Credits
