Plaid

Brand Web System

Web Design • Design System • Style Guide • UI/UX Design • Design Tokens • Web Development • Visual Identity

Plaid's brand web team needed a dedicated design system tailored specifically for their digital marketing experiences. The existing system, heavily reliant on product design principles, was too restrictive and failed to meet the dynamic needs of marketing campaigns—limiting creativity, scalability, and brand consistency.

Company Background

Plaid Inc. is a financial technology company that provides a platform, using APIs, to connect consumer bank accounts with financial apps, like Venmo and Chime.